The Enchanted Sex-Word of Scotland’s Secret Seduction Society

By Ashley Cowie | Ancient Origins

Seduction, the most noble art. History books across the planet reveal the carnal activities of an endless number of femme-fatals, causing nations to collapse and dynasties to crumble. In Ancient Greek culture the relationship between persuasion and love (or desire) was so important that a goddess, Peitho, personified ‘persuasion’ and ‘seduction’. Medieval myths tell romantic tales of courtly love and innocent virgins being won with flattery, favours and sometimes jousting. Just beneath the surface however, these stories talk of the primal social movements of men, who since the dawn of time have tried every trick in the book to get laid.

The game has always been played on a pitch full of hazards and hurdles which men have always fought to overcome: 1. be noticed in the crowd. 2. make a woman feel special 3. Win that woman’s trust. 4. Ultimately, get that woman to bed. But imagine a magic word that when whispered into the ear of any woman, it teleported you from hurdle 1 to 4 in an instant. Well there was one…

A sorceress in seduction ( public domain )

Scotland’s Enchanted Seduction Word

From Abracadabra to the now famous spells of Harry Potter, magic words are no longer the reserve of pagans, alchemists, witches, occultists and secret societies. The magical words and spells of ancient Scandinavia, the Hispano-Arabic magic of Spain and the traditions passed down from ancient Egypt, were presented by scholar Claude Lecouteux in his 2015 book Dictionary of Ancient Magic Words and Spells From Abraxas to Zoar . He reveals, “often the more impenetrable they seem, the more effective they are” and having been passed down from ancient Babylon, Egypt, and Greece, these words and the rituals surrounding them have survived through the millennia because they work.

Detail, “The Sorceress” by John William Waterhouse. Public Domain; The ‘magic word’, Abracadabra, Wikimedia  Commons. Deriv.

A powerful magic word existed in 17th century Scotland, and still does in the remote North Highlands, that was believed to be so psychologically and psychically powerful that when whispered into any woman’s ear they instantly become overwhelmed with carnal desires and a pressing need to orgasm. The word was highly-guarded by a quasi-Masonic secret society that since the mid-17th century has only accepted membership from men involved with training horses in Scotland’s rural communities. The Horseman’s Word was a highly mystical secret society which developed and protected a deeply esoteric system of agrarian-rituals, which revolved around the perceived magical powers of their secret word, which was said to have been given by the Devil himself. The earliest record of Scottish horsemen possessing a magical word, with supernatural seductive powers, was given by R.Davidson in 1664, in Renfrewshire, Southern Scotland.

Leather bound book on The Horseman’s Word (

This highly-enchanted word enabled horsemen to “draw or jade” any horse rendering them immobile at will, which no power on earth could shift until the horseman himself released it.” It was also believed to have the power to render women powerless and open to carnal suggestion and the seductive powers of horsemen were so ingrained in rural Scottish life that an unmarried girl made pregnant by a horseman using the magic word, was regarded with no disapproval because it was accepted that the ‘Word’ made her “incapable of withstanding the persuasion of her seducer.”

Trying to rationalise the magic of the Horsemen, but not for a second doubting the authenticity of their claims, author J.M. McPherson published his findings on the Society of Horsemen in his 1929 book Primitive Beliefs in the North-East of Scotland, in which he suggested it was “a survival of an ancient pagan cult that had been persecuted in the witch trials in the Early Modern period.” It was not.

Rise of The Magic Scottish Horsemen

During the early 19th century draft horses first replaced oxen in Aberdeen and the Moray Firth and then the ponies of Caithness and Orkney in the north. Those men who could control horses began commanding well paid and respectable work and according to esoteric author Ben Fernee “The ploughmen did not own the land, the horses, the harness, the ploughs or their homes but they took control of the new technology, the horses, and ensured that only a brother of the Society of the Horseman’s Word might work them… unmarried ploughmen lived hard lives, drank hard, played rough and chased women.”

The Horseman’s Word operated as a form of early trade union which protected the secrets of the growing number of men who worked with draft horses in north-eastern Scotland. The society ensured its members maintained a high standard of training and it defended them against the more powerful, and often unfair, land-owners. Between the 17th and 19th century a distinct hierarchy existed among farm-servants of which ploughmen and horsemen were at the top. Halflins were trainee horsemen of which the best joined the ranks of the Society of the Horseman’s Word, membership of which conferred three direct benefits – the inner-secrets of managing horses and women, and a “man’s pay.”

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Categories: History, Mythology, The Occult

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1 reply

  1. I can only think of one word fitting enough to leave: Fascinating!!!


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